Marketing

Infracommerce marketing team is focused on creating a satisfying buying experience. From the layout and usability of e-commerce as well as its performance in campaigns of SEM, SEO, social media, remarketing and even programmatic media, we work towards taking your brand to the right persons, focused on branding, sales and increased revenue through client satisfaction.

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Digital Agency

Only Infracommerce plans your e-commerce operation with an integrated approach, focused on results, client satisfaction and omnichannel engagement.

  • Layout and usability

    Improve sales conversion and adaptability to several platforms

  • Lead generation

    Qualified leads to increase conversions, sales and re-
    purchase, through relationship with HR of partner companies.

  • BI and CE

    Data acquisition for designing and implementing specific
    actions for promotional product sales.

Customer acquisition and retention

Customer acquisition and retention is one of the responsibilities of a digital marketing agency. Infracommerce thoroughly studies your potential customer and his/her journey to purchase products, working with the required promotion channels to find these persons and, furthermore, developing campaigns and relationships to retain these customers.

  • Paid channels

    Social Ads, AdWords, SEM, programmatic media, price
    comparators, affiliates and re-targeting.

  • Social media

    Posts on social media and SAC (Customer service) 2.0 in the most viewed channels by your
    consumers.

  • SEO and Content

    Link building, technical aspects of programming and relevant content, to improve organic positioning.

Use social media to your advantage

SEO and Content

Good organic positioning of a virtual store is achieved by good planning and execution, with the relevant content and advanced SEO techniques.

  • Page Speed

    All the required features are applied in developing a user-
    friendly fast loading store

  • Content and Link building

    Strategic thinking applied to content in its finest details for good organic positioning

  • Optimized URLs

    Customized, friendly and optimized URLs for better
    robot scanning by the key search engines

  • Server configuration

    Optimized metatags, robots, site maps, 404 page and technical parameters for good search engine positioning.

User Experience

Infracommerce relies on UX Lab, where the whole layout is conceived for the user experience. Several tests are performed after development, using A/B test, heatmap and scroll map methodologies, mobile optimization and heuristic evaluation, to deliver the best experience to your company and your customers.

Constant performance analysis

From intensive planning to strict performance monitoring, we constantly work with performance analysis to ensure the best results under any circumstances.

  • Forecast and Media plan

    Scheduling and budgeting for effective media purchases and results

  • BI / Business Review

    Dense and accurate information for assertive decision making focused on the customer

  • Traffic analysis

    Monitor the elements that bring most views and return to your store.

  • Competition analysis

    Competition analysis and positioning performance,
    highlighting the differentials.

CRM

Intuitive and complete CRM system for conducting marketing actions with extraordinary results. BI, capture of leads, submissions, reports and much more

Get to know more about our CRM

Production

All customers have an exclusive Key Account that will support all the production demands of their company, both digital and hard-copy materials

  • Digital

    Banners, remarketing images, digital media, email marketing and landing pages.

  • Hard copy

    Single, double, four- or more page-flyers, booths and general design support.

Full Service

Digital Marketing is only part of the full service that Infracommerce offers to your virtual store. Get to know about Full Service, the solution for those looking for integrated management that truly plans, creates and executes.